Culture and Identity – New Trends and Challenges in Today’s Europe

2nd International Conference on Education, Culture and Identity – New Trends and Challenges in Today’s Europe 15 – 16 October 2015, Sarajevo

Conference Program


Book of abstracts

Book of Abstracts

Is Communication Really a Food?
Sandra Veinberg, Riga International School of Economics and Business Administration (RISEBA) & Liepāja University / Latvia

‘Everything we consume acts either to heal us or to poison us,’ states Buddhist
researcher Thich Nhat Hanh (Hanh, 2013). The flow of information from the
media is part of the food or nutrition for people that can make us happy, angry,
sad or cursed. So far, we have never analysed the media flow from this point
of view.

The fact that the media often spreads ‘toxic information’ and does
not provide enough information ‘that makes us feel good’ is quite a common
phenomenon in various surveys of media audiences. It looks raw and primitive,
but is actually true.

Our old logic in regard to information in the media
had always relied on the literacy of the written word and the belief that ‘media
intellectuality’ is the ability to make a connection from the facts that the media
gives us. If the media audience were not able to understand the message
it was getting from the media, we would tend to complain of that audience’s
lack of education or its level of stupidity.

Until now, we have never conducted
an analysis of the biological effect on the human body that is created by one’s
communication with media information. It is very likely that the consumption
of media information affects our media habits in the same way that food affects
our appetites and satiety.
Key words: communication, media audience, communicating, the literacy

Journal Epiphany

Epiphany Special Issue

Is Communication Really Food? Sandra Veinberg, page143-159

Epiphany: Journal of Transdisciplinary Studies, Vol. 8, No. 2, (2015) (Special Issue)
Journal of the Faculty of Arts and Social Sciences
© Faculty of Arts and Social Science
Volume 8
Number 2
E-ISSN 1840-3719 P-ISNN 2303-6850s

ABOUT JOURNAL: Epiphany (p-ISSN 2303-6850, e-ISSN 1840-3719), Journal of Transdisciplinary Studies is double-blind peer-reviewed journal dedicated to the promotion of scholarly publication in humanities and social sciences. Epiphany is a semi-annual publication affiliated to Faculty of Arts and Social Sciences, at the International University of Sarajevo in Bosnia-Herzegovina. The journal aims to promote transdisciplinary studies that cross many disciplinary boundaries to create a holistic approach. It refers to concepts or field research methods originally developed in one discipline, but now widely used by other disciplines in the area of humanities and social sciences including anthropology, philosophy, economics, media studies, history, psychology, sociology, visual and performing arts, literature, technology and cultural studies. We invite scholars interested in transcending classical scholarship to submit their manuscripts to Epiphany. The journal is currently indexed in DOAJ, EBSCO, CEEOL, CITEFACTOR, Academic Journal Database, BASE, InfoBase, SIS Index and J-GATE. EDITORIAL CORRESPONDENCE Journal correspondence and submission of articles should be addressed to: Editor-in-Chief, Epiphany, Journal of Transdisciplinary Studies, International University of Sarajevo (IUS), Faculty of Arts and Social Sciences (FASS), Hrasnička cesta 15, 71210 Ilidža-Sarajevo, Bosnia and Herzegovina Tel: (387) 33 957 310; Fax: (387) 33 957 105 Email:

Leave a Reply